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Glossary

Plain-language definitions of the terms used across Signalsant, from Deep Search and Company Index to rounds, senders, fallback inboxes and auto-pause.

Last updated Getting started

  • Audience: The company groups a campaign sends to. See Use groups as campaign audiences.
  • Auto-paused: A campaign Signalsant paused because its mailbox lost access. See Auto-paused campaigns.
  • Campaign: Email sent to an audience at a set daily pace from one of your mailboxes. See Create a campaign.
  • Companies a day: The most companies a campaign contacts in one day. See Sending pace and schedule.
  • Company group: A saved list of companies. Custom groups are your team's; Default groups are shared with every team. See What is a company group?
  • Company Index: A score from 300 to 900 for how established, reachable and well reviewed a company looks, banded from Poor to Excellent. See The company page.
  • Deep Search: A search of Google Maps for a kind of business in a place, page by page. See Run a Deep Search.
  • Default sender: The From address a mailbox uses unless you choose another. See Senders and the default sender.
  • Enrichment: Filling in a company's emails, phones, socials, logo and domain details automatically. See How enrichment works.
  • Fallback inbox: A likely address, such as sales@, tried at a company's own domain when it has no known email. See Fallback inboxes.
  • Integration: A connected mailbox: Gmail, Outlook or SMTP. See Integrations overview.
  • Outbox: The list of every message your team has sent or queued. See The Outbox.
  • Owner verified: A badge on a business page that the business has claimed. See Claim your business.
  • Round: One pass through a campaign's audience, in which each company is contacted at most once. See Resends and rounds.
  • Sender: A From address on an integration.
  • Sending hours: The daily window, in a timezone you choose, when a campaign's emails go out.
  • Team: A workspace with its own groups, campaigns, templates and mailboxes. See Create a team.
  • Template: A reusable email in your team's library. See Create an email template.
  • Undeliverable: An address that would bounce. Campaigns skip it.
  • Variable: A placeholder, such as {{company.name}}, filled in for each company. See Personalization variables.

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