LatestSales teams
Cold email personalization at scale with AI, minus the robot
A practical guide to cold email personalization with AI: what to personalise, how to brief the AI, which variables to use and how to review drafts.
8 min read
- Sales teams
Email deliverability basics: warm-up, pace and avoiding spam
Email deliverability basics for cold outreach: warm up a new mailbox, set a steady sending pace, write plain emails and set up SPF, DKIM and DMARC.
7 min read
- Sales teams
Email, WhatsApp or SMS? Choosing the right outreach channel
How to choose an outreach channel for sales: when email, WhatsApp or SMS fits, why WhatsApp and SMS need prior consent, and where cold email still makes sense.
7 min read
- Sales teams
The 10x outbound sales playbook: Maps search to booked meetings
An outbound sales playbook for small teams: find businesses on Google Maps, build a focused list, write a relevant email and send at a steady pace.
8 min read
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